Check out our list of project management tools that can also help you manage different tasks. Tips for managing your LinkedIn Page There is no other way on LinkedIn companies that often publish unique and exclusive content and moreover exploit the various formats and uses of the platform gain relevance. Next we want to show you how to diversify your message and grab the attention of your followers. Have a routine when creating content LinkedIns algorithm prioritizes the publication of relevant content to increase a Company Pages credibility.
To get organized define at least three content editorials for example it can be a day dedicated to inspirational phrases industry news and behind-the-scenes pictures of your company and distribute these editorials in a release calendar. Once you have a high-level view of the type of content you need to create writing immediately becomes easier. If you need help with the editorial calendar you can rely on marketing automation software that allows you to Specific Database spread the publication of the texts over different days. Another benefit of such tools is that you no longer have to worry about logging into LinkedIn and publishing your posts as the software will do it for you based on the day and time.
Preserving the aesthetics LinkedIn isnt just text the visual carries a lot of weight too. The difference is that selfies of the team or photos of the companys premises cannot be in poor resolution as this can damage credibility and professionalism. You can also think about making videos even if theyre made from photos or taken with a smartphone. Nowadays there are video editors that allow you to easily create content to share on social media platforms. Another very common practice on LinkedIn is adding logos or frames to photos using design programs .