Google Authorship makes the web more human. And I really like this idea - created by people, not by websites. Claude C. Hopkins is the father of modern advertising...at least that's what most people call him. But actually, David Ogilvy has already nailed this title. And since Ogilvy himself was a huge fan of Hopkins, Hopkins should not be considered the father but the grandfather of modern advertising. But who are these 2 philistines anyway (and what can you learn from one about internet marketing)? Since David Ogilvy is a little better known, let's start with him... Who is this David Ogilvy? As previously stated, David Ogilvy is credited as the father of modern advertising. In 1962, TIME Magazine even called him.
The most wanted magician in today's advertising industry." Like Hopkins, he was a pioneer in advertising that WORKS. And maybe you also know the American TV show called Mad Men (I think it's on VOX in this country). And the real Mad Men... in real life... is David Ogilvy. But enough with Ogilvy, this Israel phone number list isn't about him. This is about "his old man," Claude C. Hopkins. And who is this Claude C. Hopkins? Hopkins was an American copywriter and advertising entrepreneur. He believed that advertising shouldn't be prestige, it only existed to sell something . He believed that advertising should be measured and then judged . He believed that a good product is its own best seller. What do you owe him, you ask.
Well, you gave him... rehearse Risk-free test attempts (trials) Refund warranty test markets Testing of headlines and texts …and other groundbreaking things to thank. His research findings have done more for the direct marketer (who sent their sales copy through the mail) and, accordingly, for today's Internet marketer than anyone else in the history of advertising. That's why, at the age of 41, he was hired by Albert Lasker, owner of the Lord & Thomas advertising agency, in 1907 for a salary of $185,000 a year (that should be around $2,000,000 today - that's a clerk's salary , right ? ) hired. When he later retired, he was the company's CEO.