Can only be solved and the so-called online presence built if the store is easy to find and uses social networks in a targeted manner. In order to analyze the different online stores, we at the German Marketing Institute have developed and used the Online Reach Index. It determines the influence of the online store on the Internet. For this purpose, the websites, , , and channels of the store were analyzed. Generally speaking, it can be said that online stores with higher index values can also reach more people and fans through the Internet than online stores with poorer performance. Below you can find the online stores with.
The highest online reach right now and you will be surprised how ten popular online stores compare. By far the largest impact online, mainly through increased use of social media channels. No other store has as much strength on social networks as it does. Prove yourself a real social media expert. Regular, well-optimized whatsapp mobile number listposts and high engagement across different channels have resulted in countless followers and subscribers. This store deserves a place in our ranking. Otto was surprisingly ahead in second. The site shines with a wide range of products and in this way communicates with a large number of people. In addition, it has extremely high findability through various keywords on the web, and can convince its website in every way.
The company sets a clear focus, as % of the total online traffic is generated through the site. While everyone was talking about it, it didnt have the desired online reach. On the one hand, it is because the strength of the online store on Twitter is not as good as that of the top two competitors, and on the other hand, it is because the online store can still work hard on the findability of the website. Disappointingly, we were only able to get a bronze medal in our ranking, so we are in third place. It performed particularly poorly, coming last in our comparison. Reasons for this include that.