Try it for free The Omnibus Directive is a response to unethical activities of entrepreneurs Ensuring a high level of protection of consumer rights is one of the main assumptions of the regulations introduced by the European Union. Therefore, the aim of the Omnibus Directive is to eliminate commercial practices that are unfavorable to the consumer , as well as to better enforce consumer protection rules. One of the actions taken is the fight against unethical practices related to the manipulation of opinions on websites. Why did the European Union pay attention to opinions.
The reason is that ratings and reviews are of great importance in the perception of companies and influence the purchasing decisions made by the majority of consumers. Unfortunately, some companies take advantage of this fact by taking unfair actions, such as trading reviews or commissioning the creation whatsapp mobile number list of false reviews. So what does the Omnibus Directive change and how do the new regulations affect the activities of entrepreneurs? More transparency and an end to fake reviews The Omnibus Directive not only prohibits the creation or purchase of fake reviews, but also the manipulation of them e g. by removing negative reviews and displaying only positive ones.
According to the new regulations, it is also considered an unfair market practice to claim that the opinions come from consumers who bought the product, if the entrepreneur does not take steps to verify the opinions. In addition, the new rules introduce an obligation to clearly inform consumers whether and how reviews shared on the website are verified by the company. Therefore, the directive does not explicitly require verification of reviews, but it imposes an obligation to provide information on whether the company checks reviews for authenticity and how it processes them.