You will surely find a target group here that is willing to try something new. As a personnel service provider in the area of perm placement or interim management you can also read a lot on the career page or the job offers. Which position is currently being filled? Where is there a lack of skilled workers? You can see these examples as a suggestion – you will surely come up with suitable keywords for your specialist area which you can look out for in job advertisements from now on. You will find this in job advertisements: Mastered tools: Microsoft Office etc. Mailing tools: Cleverreach etc. Programming languages: Python etc. Advertising providers used: LinkedIn Google etc. CRM: Salesforce Hubspot etc. indications of growth More Keywords News & Social Media: Identify sales triggers and signals.
A news section on a website should be a small gold mine for you as a sales professional. Usually you will always find a suitable conversation starter here to warm up to a Latest Mailing Database potential customer right away. Social media is also incredibly useful for this. Here companies publish all the information that is currently very relevant or that they are particularly proud of. For example awards or location openings are mentioned in the news. You rarely get a better icebreaker served on a silver platter.
The focal points in the news give you an indication of the values the company is pursuing. For example does supporting a charitable cause often feature in the stories? Are there many employee events? Or is the focus on product news? If the latter is the case the frequency of the news tells you how innovative the company is. However you should not ignore the content of the updates. Of course such reports published by the company can also be concrete sales opportunities in the form of signals.